How To Get Listings In Real Estate – In order to generate a steady flow of clients to your real estate business, it is important to use the right marketing materials. However, finding ways to differentiate yourself from your competitors and make your content stand out can be challenging. This is why we recommend using real estate flyers to get listings.
You can use leaflets in so many different ways. The key is to have a large selection of options to choose from so you are always prepared for any occasion, season and potential client.
How To Get Listings In Real Estate
In this post, we will start by briefly discussing the benefits of using leaflets. Then we’ll give you a list of 21 real estate flyers you can use to get listings. Let’s jump in!
Real Estate Email Flyers To Other Agents
Today, many real estate professionals rely on tired or outdated techniques for finding new clients. For example, while posting on social media can undoubtedly be a useful strategy, it is not necessarily the most effective.
To really stand out to prospects and grab their attention, it’s essential to think outside the box. One of the ways you can do that is by using beautifully designed real estate flyers to get listings.
There are many advantages to this approach. First, there are infinite ways to design and modify them to make them compelling and informative. They are also extremely cheap to produce and distribute.
Another benefit of using real estate flyers to get listings is that there are so many different ways to use them. For example, in addition to using the traditional printed and mailed postcards, you can also turn them into online content. This makes it easy to share them via social media, email, your website, etc.
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When you use real estate flyer templates, these materials also become effortless to create and update. You can easily and quickly replace the placeholder content with your information and tailor the messages to your specific target audience.
Now that we’ve covered how flyers can be an asset to your real estate business, it’s time to get into the best ones to use. Below are 21 fresh real estate flyers to get listings this year.
First-time sellers are often overwhelmed and unsure of how to navigate the process. They want someone who will be knowledgeable, reliable, and willing to help guide them through the journey. Using leaflets like this can help show that you are proactively there to help, especially in areas where they may be most concerned or uninformed.
If you have several open houses coming up, this flyer can be an aesthetically pleasing and useful way to display them. It allows you to maximize the space on the front to help engage your audience while including the need-to-know details on the back.
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Different seasons bring different opportunities to target potential customers and stand out from your competitors. This flyer helps create a sense of urgency and motivates action by capitalizing on a prospect’s need or desire to sell during a certain time of year.
Using seasonal flyers is a great way to mix up your marketing strategy. It highlights that you are keeping up to date with the latest trends and that this time of year is a good time to get a property on the market. It also asks a question that suggests you can give an answer almost immediately.
Using QR code real estate flyers to get listings can be extremely effective because they help clients contact you conveniently and learn more information. They are also a quality lead generation tool because it is a passive way for you to collect the contact details of prospects.
QR codes are innovative and reduce the steps required for prospects to reach out to you. This unique Call to Action (CTA) benefits both parties.
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Just Sold flyers are a powerful way to establish authority and expertise as a real estate agent. They communicate that you are selling successfully in the area and that you can help others too. It’s a subtle but informative way of showing your qualities and letting your results speak for themselves.
Certain wording and images can evoke different emotions in people, especially when it comes to advertising. This flyer is a great example of how you can communicate to potential sellers that acting now is a good idea. It also shows that you are knowledgeable in the housing market for that particular area.
If you want to get people’s attention, offering something for free is a great way to do it. For example, you can use real estate flyers to help generate leads by running giveaways. “Now” and “Giveaway” are power words that can drive results.
You can incorporate a creative image and play on words to help stand out from the common traditional types of real estate ads. This approach can entertain and engage salespeople.
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Again, being creative with your images and messaging can be a fun but effective strategy. It can make your marketing and brand seem more desirable and, therefore, approachable and trustworthy.
Using flyers that present a clear CTA is important. This is especially true if you are a new or rebranding real estate agent and want to communicate how you can help your clients. The information is presented clearly and in an attractive way.
Sometimes being too promotional can backfire. Potential clients need to believe that you really want to help them.
One of the ways you can facilitate that is by using real estate flyers to provide them with useful, meaningful information. This also allows you to answer common questions and address concerns they may have before they even get around to voicing them.
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A Property Sales flyer is like a catalog that you can use to showcase your experience. It can help convey to potential clients that you are willing to assist them and that you can successfully promote and sell properties similar to theirs.
If you have a free service or opportunity to offer clients, why not advertise it on leaflets? Few things grab people’s attention faster than the word “free”. Enough of that can help draw in prospects, but then you have plenty of room to explain the details and benefits of what you’re offering.
One of the easiest ways to use real estate flyers to get listings is by showcasing a property you’ve just sold. Rather than telling potential clients about your experience, these types of flyers show them. You can include a surprising amount of information to help demonstrate the positive experience a client had in the past working with you and how effective you were at your job.
As we mentioned, it’s wise to provide potential clients with materials they can actually use. One way to maximize the likelihood that people will notice and hold on to your real estate flyers is by using them to provide relevant, useful information, such as the emergency numbers for that particular area. It’s an opportunity for you to show that you care, and it’s a way of promoting your brand in a non-offensive way.
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Most traditional real estate marketing materials use a similar format. For example, you might see a realtor’s name, number and logo. However, if you really want to get noticed, you might consider using text and images that aren’t typical for real estate marketing.
Using a local approach to real estate marketing can be quite effective. Street leaflets and specific mentions of suburbs can immediately grab the attention of residents and generate responses. Of course, the bold design is hard to ignore too.
This leaflet works for the same reasons as the one above. It’s a great example of how you can use real estate flyers to get listings by speaking directly to a prospect’s desire (in this case, knowing how much their home would sell for in the area).
If you want to generate as many leads as possible, it’s essential to implement a sense of urgency. One way to do that is to inform people that they are missing out on potential opportunities to maximize the value of their property. Bonus points if you can incorporate specific numbers, rather than just general, vague phrases.
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Sometimes the best flyers are the ones that get straight to the point. For example, you can use your real estate flyer to get listings by clearly identifying the specific services you offer that can help, then giving them a clear CTA.
Standing out as a real estate agent can be challenging. It’s a competitive market, and figuring out which marketing methods to use isn’t the easiest. However, one powerful way to help grow your business and boost your lead generation is to incorporate well-designed unique flyer ads.
As discussed in this article, using real estate flyers to get listings is beneficial for various reasons. They are convenient, cheap and versatile. Plus, as shown with the 21 examples above, there are so many high-quality options to choose from no matter what area of real estate you specialize in or who your target audience is.
Are you ready to get started with your own flyers? Sign up for a free account today to access all these real estate flyer templates and more!
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